trestique

Putting sustainability into practice

Role

Creative Director

Duration

1 year

Responsibilities

Branding, UX + UI, QA, art direction + production

Deliverables

Packaging concept design: secondary and primary
Brand guidelines
Photography, video + animated GIFs
Social media assets (posts and stories)
Shopify ecommerce site design and production
Custom Build Your Set tool
Email design

trestique is a woman-founded makeup company with a unique, compact product design. In the wake of mass plastic consumption and the physical effects of climate change, the co-founders decided to redesign every single product in their line to be refillable and to be made of recycled materials. I was tasked with re-branding the entire line and preparing for a massive public relaunch, including traditional branding, photo and video shoots, and an entirely new Shopify website.

TEAM
MARKETING DIRECTOR: Chiara Austin
JR ART DIRECTOR: Amy Kandora

The entire product line was re-designed to be refillable

Videos, photography, and design collateral were all created to communicate that the new product line is refillable, among other eco-friendly production edits and company initiatives.

Build Your Set: Less Waste, Effortlessly

In 3 steps, choose your favorite products and bag. Super convenient, this kit will help you save time, money, counter space—and the planet! This online tool is a custom user experience designed to help consumers easily make the switch to refillable makeup without getting lost in carbon footprint technical terminology and concepts.